Kathrin Kunfermann
Open to Web & Digital Content roles Zürich DE · EN · FR

Kathrin
Kunfermann.

Web & Digital Content Manager / Content Strategist / SEO & GEO

I manage enterprise web presences across the customer journey — content, architecture, and information hierarchy — and turn complex products into clear, conversion-driving experiences. Seven years where language, data, and user intent meet — and exactly the depth I'd bring to Swisscard's digital channels as Web & Digital Content Manager.

View CV & experience → ↓ Download one-pager CV
Portrait of Kathrin Kunfermann

Previously at

IR Suite Posmo EY Hyatt

About

I manage websites across the customer journey — with a focus on experience and conversion.

From developing website content, architecture, and information hierarchy in Adobe Experience Manager (AEM), to effective SEO and GEO optimisation, to advising internal stakeholders alongside SEO, IT, and Legal — the work has always been about making complex things clear, measurable, and converting.

2.5M
Organic LinkedIn reach at EY Switzerland
CHF 120K
Public funding secured via grants
50%+
Engagement uplift on owned channels
7 yrs
Across global enterprises & Swiss orgs

Great content isn't just what you publish. It's who you reach — and how clearly.

What I do

Four things I bring to a digital team.

01

Website & CMS

Develop and improve website content, architecture, and information hierarchy. Hands-on enterprise CMS experience with Adobe Experience Manager (AEM).

02

SEO & GEO

Effective SEO and GEO (AI-search) optimisation, technical SEO fundamentals, and measuring results with analytics tools to identify performance improvements.

03

Conversion & Landing Pages

High-converting landing pages built with digital-acquisition teams, conversion-rate optimisation, and AI-first production (ChatGPT, Perplexity, Midjourney, Veo3, vibe coding with Claude).

04

Stakeholder Advisory

Advising internal stakeholders and partnering with SEO, GEO, IT, and Legal experts to evolve CMS and content strategy — across Marketing, UX, and Sales.

Selected experience

Where I've done the work.

Content Marketing Lead · IR Suite AG
06.2025 – 04.2026
  • Web & social content: Created and maintained content for the company website and social media — aligned to the brand and optimised for SEO.
  • AI-first production: Embedded ChatGPT, Perplexity, Midjourney, and Veo3 into editorial workflows, and built web tools and landing-page prototypes through natural language (vibe coding with Claude).
Lead Communications · Posmo Schweiz
09.2023 – 06.2024
  • Digital content: Owned website, newsletter, blog, and social — content aligned to the user journey and organisational goals.
  • Stakeholder management: Secured CHF 120,000 in public funding through grant applications with cross-functional teams.
Senior Associate, Brand, Marketing & Communications · EY Switzerland
01.2022 – 09.2023
  • Adobe Experience Manager (AEM): Produced and optimised content for websites, landing pages, emails, and newsletters in EY's enterprise CMS; tracked KPIs and iterated on conversion.
  • Organic growth & SEO: Grew LinkedIn reach to 2.5 million with a 50%+ engagement uplift; ran competitor analyses and SEO recommendations to improve visibility.

See the full CV & career timeline

Get in touch

Let's build something clear — together at Swisscard.

I'd love to talk about the Web & Digital Content Manager role, or any project where clear, converting content matters.

Contact me → Email directly